Professional opportunities in Asia

Casa Asia Exposition

The first thing that I want to state is the link of an article which they mentioned more than once, and that I would encourage you to read.
The link is: http://news.in.msn.com/business/article.aspx?cp-documentid=3821475
You can find the high amount of jobs demanded over there. Lots of financials, lawyers, engineers and so on, and very highly remunerated. The most impressing thing is the high amount of opportunities for the entrepreneurs. Which I'm going to explain further on.

The most impressing thing that I heard in that lecture was the statement that more firms are created recently in India than in China. This statement is encouraging yourselves in the future decisions you could take. Another incentive is the high rate of people which speaks english in India, which you can't find in China.

Another interesting data is that the people finishing the undergraduate in Shanghái are way more skilled than the people from Europe and United States. So don't even thing that it's easy to get into the Asian Market. There's lots of competence and more things that I'm going to explain.

The world is changing the perception. The power from now on will be on the Asian Market. While we were speaking about recession, they were speaking about low growing rate over there. We have to take into account that getting into that market is very complicated as it's a very different market than the European one. We have to learn new languages and new culture, but the most important thing to do business in China begins with the "guanxis". "Guanxi" is a chinese word that means relation. "Guanxis" are crucial in order to set up a business and succeed over there. Everyone should take this into account If they are thinking about going over there to begin entrepreneurial acts.

"Guanxis" are even more important than knowledge. The Asian culture is so different that we have to be able to know how they think, in order to get profits from our business. A clear example is an american sweet producer, which wanted to expand to India to sell their sweets. All that he found over there was that people were not buying his sweets. What was the problem then? Indian people didn't like sweets? Well, of course not. This guy should have studied the Indian Market in dept in order to realize that people do not have enough money to buy a whole pack of sweets. He should have had to sell the sweets in individual packets, as people in India don't even buy a 1L. bottle of shampoo. They buy individual shampoos packs because they have money that day. They will think if they have money to buy another individual pack tomorrow.

Another example would be the Coca-Cola strategy to enter into the chinese market, which I have already explained in an article in this blog. They had to change the color to red in order to sell it, as black color meant the death. They also had to change the name of the drink to "ke kou ke le", which means something like delicious happiness.

Although China and India are growing in an spectacular manner and the amount of middle class people has increased a lot in recent years, it's planning to increase exponentially in the next 20 years. Let me put an example of the opportunities standing over there. Just imagine that you could specialize in drawing room tables and that you could sell a drawing room table to the of the 20 hundred million people that are planning to move from the countryside to the city in the next ten years and that they will need to buy this kind of tables. Imagine that you get ten euro cents of marginal benefits for each table. That means 20 Million € that you will earn in the next ten years!

Another example is the amount of people that are in the Indian School of Business, which are the same amount of people that actually live in Catalonia. 7 million people more or less. This Indian School of Business could be considered a city, and don't even have a metro to move around there! That is why multinationals are focusing on getting the bulk of their benefits from over there, as they are the best source of getting them.

No one is going to care about doing business in Europe or EEUU in the next few years. The opportunities land is over there now. Do you want to be billionaire? Well, don't even think about it. Move over there. That's why I'm going to do in a while. The only thing that this countries should repair is the political system, which they will have to take into account in order to get the right politics and freedom according to the economic growth.

OPEN YOUR EYES AND YOUR MIND.

Marc Ramon Hernández
marcrh.ade@gmail.com